I think it would be really helpful if you offered a website only tier/package. Right now, the website yearly tier includes the full media membership. A smaller church can't really make much use of all the multimedia that comes with the media membership, and many traditional churches would probably never use Powerpoint sermons and such anyway. But every church needs a website. You might be losing a lot of potential members who can't use/don't want the full media membership, and don't want to pay the extra money for it just to get a website.